Vison & Mission
To be Kenya’s most trusted provider of premium fresh produce and safe drinking water, delivering consistent quality to global and local markets while empowering farmers, communities, and institutions through reliable, responsible, and sustainable business practices.
Our Mission
To grow and deliver farm-fresh, export-grade produce that meets the world’s highest standards for safety, flavor, and consistency.
To provide pure, reliable drinking water to homes, businesses, and institutions across Kenya with unmatched service and customer care.
To maintain full control over production — from farming to purification — ensuring integrity, traceability, and excellence at every stage.
To build lasting partnerships founded on trust, transparency, and exceptional delivery.
Our Core Values
1. Quality Above All
We control every step — farming, production, packaging, and logistics — to guarantee products we are proud to put our name on.
2. Integrity
We do business the right way, with honesty, transparency, and respect for our clients, partners, and communities.
3. Consistency
Whether it’s a weekly export shipment or daily water delivery, we deliver reliability that customers can depend on, every single time.
4. Sustainability
We support smallholder farmers, practice responsible agriculture, conserve water, and protect the environment in all our operations.
5. Customer-Centric Service
Our clients are long-term partners. We listen, respond, and adapt to ensure seamless service — from international buyers to local institutions.
6. Innovation & Improvement
We constantly improve our processes, adopt smarter technology, and refine our systems to stay ahead in quality and service.
Our Brand Pillars
These pillars guide everything we do:
🌿 Farm Integrity
We grow what we export — ensuring traceability, safety, and honest produce.
🌊 Pure Water, Trusted Service
Cool & Cool Water stands for clean production, strict hygiene, and unmatched customer care.
🚚 Reliable Delivery
Fast, efficient logistics for both exports and local water clients.
🤝 Long-Term Partnerships
We believe in building relationships that last, with fairness and transparency at the core.
🌍 Global Standards
From cold-chain systems to purification protocols, we operate at world-class standards across both divisions.
